leo gorenstein, 2023
[Film & Video]
Leo Gorenstein is a film and music director from Berlin. He started his career as a screenwriter of television comedy shows. Having studied cinema at the New York Film Academy and advertising at BBDO WORDSHOP, Leo has achieved impressive professional success: over the past ten years, he has shot commercials around the world for a long list of clients, which includes McDonald’s, Pepsico, Visa, Yandex, Adidas, OBI, Samsung, Demix, Mars Tele2, AliExpress, Kaspersky, Volkswagen and many others.
The logo is created using the "print and scan" method, which is why it has acquired its craftiness and originality.
The peculiarity of the logo
is associated with its Berlin mood and from sources to Bauhaus typography and typography with the use of lithography, which given the letters a special charm of printed graphics due to the acquired texture.