out cinema, 2022
[CULTURE]
Out Cinema is a community-based cinema. The repertoire of the micro-cinema is composed of cinema classics and modern author’s works. As part of the rebranding of the project, was created a new brand identity, was designed a website, and was developed a merch packaging design.
The word "cinema" leaves the logo, because the project goes beyond the framework of the cinema itself. It is expands its social functions (events outside the walls of the cinema, lectures from film experts), while maintaining a focus on content and authenticity.
The letters O, U and T are
purposely united into a single composition, emphasizing the integrity and relationship of the impression that the viewer can get from watching movies from the cinema repertoire. The word out is placed in the oval, its form reminds an eye — portal to the world of visual cinema.